USC Brittingham Lab + Jacobson Family Sustainable Impact Lecture

September 17, 2019
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Let’s talk about strategy, branding, media and social impact.

How can we apply the same ideas used to sell products to sell ideas? Is it possible for Hollywood to both entertain and educate the public on important social issues? What does it take for a company to be political without being partisan?


Join the USC Marshall Brittingham Social Enterprise Lab for lunch and a provocative conversation about strategy, branding, media and social impact with three of today’s most innovative leaders in cause-related marketing. This event is part of the Jacobson Family Sustainable Impact Lecture Series.

Thursday, September 26, 2019

12:30 p.m. – 2:00 p.m.



Sophie Ragir

Vice President, OMG WTF

Sophie currently serves as Vice President of OMG WTF, a non-partisan organization focused on civic education through pop culture and entertainment, where she oversees strategy, operations, partnerships and fundraising. She helped execute their Gerrymander Jewelry Campaign, which was a finalist in Fast Company’s 2019 World Changing Ideas.  Prior to joining OMG WTF, Sophie was Director of Communications and Partnerships at Sean Penn’s J/P Haitian Relief Organization, overseeing high level donor relationships. Since 2014 Sophie has helped raise $20 million for programs in Haiti.

Anjelica Triola

Director of Marketing, Wethos

Anjelica is currently the Director of Marketing for Wethos, building curated creative teams for mission-driven causes, candidates, and advocacy campaigns. Over the past 12 years, she’s developed innovative digital content and consumer experiences for Facebook, Adidas, HP, and more. In 2017, she founded Creative Caucus to connect designers, directors, and copywriters from top ad agencies to electoral campaigns that needed support. In 2018, she served as Chief Strategy and Creative Officer for a progressive millennial-targeted Congressional campaign in NYC.

Lindsay Scola

Director of Strategic Communications and Social Impact, Friends at Work

Lindsay currently serves as the Director of Strategic Communications and Social Impact for Friends at Work. She began her career working for Congressman Adam Smith in his Washington, D.C. office. In 2007, Lindsay moved to Iowa to work on Obama’s first presidential campaign organizing students at the University of Iowa, later joining the national Advance staff and joining his 2009 administration as the Director of Scheduling at the Department of Energy. As the head of Talent Relations for the Television Academy (Emmys) Lindsay worked to pair showrunners and experts to talk about how television can both entertain, challenge and educate the public on important social issues. In 2019, Lindsay moved to Friends at Work, building and amplifying impact projects across the entertainment industry.

Published on September 17th, 2019

Last updated on March 7th, 2022